When I first heard about Red Sox wines, I thought it must clearly be a joke of some kind. April Fool’s Day isn’t too far gone, after all, and wine and baseball are not two things I usually associate with each other. But a quick look at the site reveals that the wines – “Manny Being Merlot” included – are all being sold to benefit Red Sox ballplayers’ favorite charities.
There are obviously a lot of jokes that come to mind, the first of which being that it must take a special, one-of-a-kind, flown-in-from-San-Diego sommelier to uncork the CaberKnuckle, lest the cork goes bouncing all over, and the bottle passes through his/her hands and goes flying, and it decreases the wine’s intended value. Mostly, though, I am thinking up of ways to expand their brand; there are a lot of good combinations out there. Read More