You know what’s great about baseball (and other sports) based commercials? They’re not all the same. Have you seen one of the 2 different car commercials? You’ve basically seen them all — they either swanky look at our luxury or sporty look at how awesome this car is – it can drive on a train. With commercials that have a sporty focus, they can head to the humor zone. And with that comes tons of potential stories and, therefore, memorable and maybe even enjoyable commercials.
Check out this ad for SportsCenter where a Pittsburgh Pirate Andrew McCutchen leads a merry band of pirate mascots on an office raid:
Another way the commercials can go, is sentimental and remember when you played the sport as a kid:
After you’re done crying, I think you’ll agree that we need to go find some auto maker ad firms and take those people outside and show them what they’re missing.