[Business Day One] The Worldwide Leader
This is a dead time in sports. Baseball is still shaking off that All Star nap that it took and everyone associated is trying to work off the 5 pounds they gained from their Celebrity table tennis paddles matches and Bowling tournaments. The pre-break freshness of a young season has faded, and the playoff chase has really yet to begin. Unless you’re a big fan of college recruiting, football news is pretty infrequent. Basketball summer leagues have nothing to do with anything, and are justifiably not followed by fans, coaches or even most players. And hockey is hockey.
This makes ESPN’s job rather difficult. They need to fill numerous SportsCenters each day with compelling stories that will draw an audience and keep the ratings high. ???? ???? ?????? As someone that watches SportsCenter every day, I can say definitively that they are failing. ESPN, who has an entire department dedicated to flashy graphics and laser sound effects, cannot keep the mid-July doldrums entertaining. Granted, I don’t think anyone can, but watching ESPN fail is like watching your dad get smacked around. Emasculating to a frightening degree.
But damn if ESPN isn’t trying. The Worldwide Leader launched two big things at us to try to ease the post-All-Star, pre-Playoff sports deficiency. This month, we were treated the ESPYs and the launch of the Who’s Now tournament. I sure as heck appreciate the network’s tenacity, but I think they only went 1-for-2 at the plate with these. I loved the former and hated that latter…